BUILDING BRANDS
THROUGH CONTENT
&
STRATEGY.
I take ideas from strategy to execution, creating content and campaigns that connect with the right audience.
HI, I'M RUPALI.
I work across brand, content and digital marketing, combining creative thinking with hands-on execution. Currently, I work directly with the Founder at GetVantage, where I contribute across brand strategy, social media, campaigns, content, PR and digital initiatives. I enjoy understanding the objective behind a brief, finding the right story or angle, and turning it into communication that is clear, relevant and engaging.
Experience
Experience
WHAT I BRING TO THE TABLE.
BRAND & STRATEGY
Brand Strategy, Campaign Planning, Brand Storytelling, Communication Strategy
CONTENT & EDITORIAL
Content Strategy, Copy-writing, Blogs & Newsletters, Website Content
CREATIVE & PRODUCTION
Creative Ideation, Short-form Video, Video Editing, Scripting, Visual Storytelling
SOCIAL & CREATORS
Social Media Strategy, Content Planning, Creator Collaborations, Community Management
DIGITAL & GROWTH
SEO & AI SEO, Analytics, Meta Ads, Performance Tracking
AI & INNOVATION
AI-assisted Content, Creative AI Workflows, Automation, Experimentation
GETVANTAGE
Building brand and content for a fintech focused on India's growing businesses.
Brand & Content Catalyst
Previously: Marketing Fellow
I joined GetVantage as a Marketing Fellow and grew into a founder-facing role with greater ownership across brand, content, social media, campaigns and digital initiatives.
Growth | 20K → 28K+
Rate
THE WORK BEHIND THE WORDS.
A selection of campaigns, content and digital projects I've worked on at GetVantage.
01
SOCIAL & CONTENT
+
SOCIAL & CONTENT
Capital Gateway
Making a new fintech concept easy to understand through simple, founder-friendly storytelling.
Making Numbers Easier to See
Turning business and financial data into visual stories that make complex insights easier to understand.
The Cost of Capital
Using comic-style storytelling to explain the hidden trade-offs of raising equity in a more engaging way.
02
MSME DAY CAMPAIGNS
+
MSME DAY CAMPAIGNS
2025
Built around real MSME stories using scripting, stock footage and an AI-generated voiceover.
2026
Took the storytelling approach further through 2D animation and AI-assisted production.
03
THE SCALE SCOOP
+
THE SCALE SCOOP
A LinkedIn newsletter I worked on to turn business, funding and growth topics into content that founders could actually enjoy reading.
04
WEBSITE POSITIONING
+
WEBSITE POSITIONING
The Challenge
Make complex financial products easier to understand, using simple language that speaks to the customer.
My Role
I worked on the positioning and copy, suggested new website features, and collaborated with the designer on how the content and visual elements came together.
The Output
A clearer, more customer-friendly website that makes it easier to understand GetVantage's products and what they offer.
05
AI CONTENT WORKFLOW
+
AI CONTENT WORKFLOW
A Smarter Content Workflow
I mapped out an AI-assisted social media workflow to bring ideation, content creation, approvals and publishing into one structured process. The workflow is currently being implemented with the tech team.
The Challenge
Content creation involves a lot of back and forth, from finding ideas and writing content to approvals, scheduling and publishing.
My Role
I mapped the end-to-end workflow, defined where AI could help, and built in approval points so the final decisions still stay with the team.
The Output
A structured AI-assisted workflow that connects ideation, content creation, different formats, approvals and publishing in one process.
Tools I Use
CREATING BEYOND THE BRAND PAGE.
Outside of work, I create for myself too - experimenting with ideas, formats and stories that help me understand what actually connects with people online.
"GOOD WORK STARTS WITH UNDERSTANDING THE WHY. THE REST IS FIGURING OUT HOW TO BRING IT TO LIFE."
LET'S BUILD
SOMETHING
MEANINGFUL.
Always open to good ideas, interesting conversations, and opportunities to build meaningful work across brand, content and marketing.
